The cultural foundations of ethos in televised political discourse

Abstract

This study is intended as a contribution to the analysis of the discursive ethos through cultural identity. It’s a question of emphasizing the cultural dimension of the discursive image and of detecting the cultural substructures that underlie its construction in an interacting speech. The analysis focuses on a corpus of televised political interview carried out in the Algerian socio-cultural context, and aims at describing the way in which the interviewee tries to win the recipient (the viewers) approval by leaving a fovorable ethos based on precious identity and cultural values.