La langue de l'éthos entrepreneurial

Abstract

From a discourse analysis perspective, this article studies an ethos that plays a very important role in the contemporary
world: the "entrepreneurial" ethos, which among the "most prestigious and dynamic actors of the new economy is associated with the use of the English language. This practice implies of a speaking body that is supposed to embody certain values. After having thus underlined the link between this ethos and Anglo-Saxon culture, I proceed to the study of two texts (an advertisement for a business school, a report in a magazine for executives) which participate in the media representation of this ethos. Finally, I insist on its religious dimension.